This strategy, known as “scarcity marketing,” makes products seem in high demand, which in turn justifies higher prices. This tactic not only helps NVIDIA maximize profits from its high-end ...

TL;DR: NVIDIA is reportedly using scarcity marketing for its GeForce RTX 50 series GPUs, creating an impression of shortage despite sufficient inventory. NVIDIA is reportedly engaging in "scarcity ...

Tonic Worldwide's Sudish Balan explores the ethical dilemmas of FOMO marketing, highlighting how urgency-driven tactics can manipulate consumers.

Studies on scarcity marketing indicate that the fear of missing out drives impulsive purchasing behavior, making people more likely to seek out and hoard rare items. This kind of hype isn’t ...

In a world where marketing tactics are designed to trigger impulse buys, understanding how to shop smartly is crucial. By ...

AMD's 9000-series GPU launch was mostly dubbed "successful," but largely because only a small fraction of buyers managed to ...

DeepSeek's meteoric rise has triggered a surge of aggressive marketing tactics in the AI sector. Companies are now ...