This strategy, known as “scarcity marketing,” makes products seem in high demand, which in turn justifies higher prices. This tactic not only helps NVIDIA maximize profits from its high-end ...

TL;DR: NVIDIA is reportedly using scarcity marketing for its GeForce RTX 50 series GPUs, creating an impression of shortage despite sufficient inventory. NVIDIA is reportedly engaging in "scarcity ...

In a world where marketing tactics are designed to trigger impulse buys, understanding how to shop smartly is crucial. By distinguishing between needs and wants, comparing prices effectively, and ...

AMD's 9000-series GPU launch was mostly dubbed "successful," but largely because only a small fraction of buyers managed to ...

In addition, I co-organized the 2022 SCP boutique conference "Paucity in the Midst of Opulence: How Scarcity, Luxury, and Inequality Impact Consumer Behavior." I teach and coordinates Marketing ...