Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year ... Respondents say their top area of concern related to their media/marketing ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

Social media has evolved from being an optional add-on to a fundamental component of modern marketing. The recent ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

In today’s digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings ... successful public relations, media strategy, creative and advertising ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

Jami Eidsvold is founder and CEO of Smarty Social Media, which is based in Santa Ana. She has more than 20 years of ...