Starbucks is cementing the pumpkin spice latte?s status as a beloved beverage and social media caricature by rolling out a separate PSL Facebook Messenger chatbot, which enables users to interact with ...

It's almost Pumpkin Spice Latte season, but this year you won't have to break out your Ugg boots to get a piping hot cup of your favorite Starbucks drinks. The coffee giant recently announced a ...

Ready or not, Starbucks' pumpkin spice latte is here. Ready or not, Starbucks' pumpkin spice latte is here. The coffee chain announced on Tuesday that the beloved fall drink will return to stores ...

Marking the unofficial start of the fall season, Starbucks is bringing back the hotly anticipated Pumpkin Spice Latte (PSL), the new Iced Apple Crisp Nondairy Cream Chai and a full lineup of ...

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence ...

Peter Dukes is credited as one of the founders of the Pumpkin Spice Latte (PSL), a drink created by Starbucks that has become a cultural phenomenon. The gourd-based beverage has become a symbol of ...