Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...

COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have been considering how best to position themselves, their products, and their services, ...

Performance analysis data is used to shape players' practices, helping them to focus on the strategies and tactics they need to develop or improve to help them to perform better next time.

Strategy is the focus of most of the modern military historians. Their driving assumption is that strategy is the ‘dog’ and tactics is the ‘tail.’ In other words, strategy shapes the course and ...