The value of brands and other intangible assets, including intellectual property, research, and development, has reached $80 ...

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...

For senior executives moving up the corporate ladder, a personal brand differentiates them as leaders in a crowded space.

The car industry has been in a state of continuous flux and evolution in the 21 st century, with new technologies — self-driving capabilities, electric vehicles (EVs) — and major financial ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time ...

It can be daunting to figure out where to start when you are a solopreneur. If you are feeling intimidated by the competition, don’t be. This article will break down the universal principles of ...

As Starbucks has seen its brand value drop suddenly, McDonald's has reclaimed its spot as the world's most valuable ...