NEW YORK: Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ...

Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, according to a recent report from The Search ...

In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by ...