Brand are increasingly leveraging pop-ups, and hospitality concepts to bring a new dimension to their retail offerings ...

Hence, they account for a highly significant proportion of global revenues compared to the actual number of Power Brands on the market. Whilst all types of brands have their own space in the ...

Firms often try to exploit their present, well-established brands by extending them into new product categories (Aaker & Keller 1990). Estimates vary, but as many as eight out of ten new products are ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

The casual and purposeful mindsets create differences in the content people expect to see on each type of network. Among professional social networkers, career information tops the list for preferred ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Netflix struck high-profile deals with brands like Coca-Cola, Nike, Burger King, and Baskin-Robbins to promote the return of "Stranger Things" this month with flashy marketing efforts like a ...

Can it really be 25 years? Honda’s Type R brand has emerged from relative Japanese market obscurity to become a revered international performance car icon in an impressively short amount of time.