FILE, Jeremy Bloom participates in the "Adventure Capitalists" panel during the CNBC Television Critics Association Summer ...

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are ...

Bloom, a friend of Google co-founder Sergey Brin, told Fast Company that the two began dreaming up the idea in December. Several Google engineers were assigned to the job, fashioning the tool ahead of ...

When Bloom took the job as X Games CEO, he called Google co-founder Sergey Brin to discuss ways the two companies could work together. The idea that came to mind? Building the world’s first AI ...

The X Games have always been about pushing boundaries, and this weekend in Aspen, it’s about to do so yet again—by showcasing a new way to judge competitions. The X Games will debut an AI ...

Ever since X Games first found its footing in Aspen in January of 2002, it’s been an evolution of talent, sponsorship, and ...

Long a trendsetter in action sports, the X Games and its new CEO, freestyle skiing great Jeremy Bloom, teamed with Google founder Sergey Brin to build the technology. Using Google Cloud tools ...