Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the ...

While it was only here for five weeks, Amazon’s Prime Video NASCAR coverage has earned a ton of praise for its overall ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

Corey LaJoie recently shared his thoughts on his life as a broadcaster. LaJoie joined Amazon Prime Video as a racing analyst, a role that transformed his outlook as a racing driver.

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down ...