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Analytics Unite 2025 brought together more than 200 thought leaders and influential executives from across the consumer goods and retail industries for an unforgettable experience. Industry pioneers ...
Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.
Research and development took just over a year from initial product concept to market launch, she says — “a notably accelerated timeline for a frozen format innovation.” The process was completed in ...
The newly created role is part of the company's efforts to restructure the executive team to simplify operations across the business and better serve consumers.
In February, Estée Lauder announced that it was consolidating its existing regional organization into four geographic clusters so the company can more efficiently jump on consumer trends to innovate ...
If an issue is identified, the company will notify customers through its smart appliance app or via email to schedule repairs. It will also send out notifications to help customers use more ...
The company is on track to generate approximately $200 million of SG&A savings from an ongoing corporate reorganization that streamlines capabilities and optimizes the company’s portfolio. Hsu said ...
Predrag Ozmo, director of sustainability at Ball Corporation, discusses how the company is collaborating with partners to mobilize value chains, drive decarbonization, and measure and improve the ...
Manufacturers are producing unprecedented amounts of data, yet turning it into actionable insights remains a challenge. This guide outlines how analytics can enhance efficiency and decision-making ...
“With these deeper insights, sales teams can now personalize their engagement strategies, tailor loyalty programs and plan more targeted promotions and campaigns to increase relevance with retailers, ...
Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales. How Southern Glazer’s Is Elevating Proof for ‘Hands-Free ...
As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and ...