X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative ...

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR. The launch of DeepSeek went insane ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian ...

Most brands have already launched their Chinese New Year (CNY) campaigns as per norm. This is especially true with luxury brands, who have budgets allocated for cultural localisation during CNY.

After months of speculation, Publicis Groupe ANZ has acquired Australian independent media giant Atomic 212°. Founded in 2008, Atomic 212° has offices in Sydney, Melbourne, Brisbane, Adelaide and ...