The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...
Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to ...
How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's ...
Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both ...
Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...
CES was about a month ago, which means our human brains have had time to process all of the conversations, insights and innovative technology, and reflect on what we’ve learned. We spoke with Deborah ...
“We want to make sure that we’re educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don’t want our consumers to feel like they ...
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