Distinctive brand assets can drive memory and measurable brand outcomes across digital formats in just 1.5 seconds of active ...

The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.