The most effective personalization approaches combine AI's analytical power with human judgment and creativity. While algorithms can identify patterns and make predictions, humans bring contextual ...

Interactive commerce is redefining how people shop online. Unlike traditional eCommerce, which is often limited to static product pages and one-way communication, interactive commerce creates dynamic, ...

Smart brands are turning to a powerful solution: video commerce. Even among marketers who haven't yet embraced video, 68% say they plan to start using it in 2025. They're catching on to what video ...

What is AI eCommerce Personalization? AI eCommerce personalization refers to the use of artificial intelligence technologies to adapt and tailor the online shopping experience to each individual ...

Discover 8 creative eCommerce content marketing examples from top brands like New Look, Scentbird, and Sephora.

Marketing isn't just about promoting products—it's about connecting with people. And when it comes to making those connections, brand marketing and content marketing are two distinct but powerful ...

E-commerce personalization is the practice of creating personalized shopping experiences for customers by dynamically showing content, product recommendations, and specific offers based on previous ...

Interactive content is content your audience can actively, instead of passively engage with. This type of content typically requires user input and can respond to user actions. Whereas most content is ...

Spotify Wrapped has been a massive success story. Replicate the same effect in your own app and website. Fill in the form, and we'll send you a custom yearly summary example for your business in a few ...

…began back in 2020 with the ambition to inspire mobile brands to create their own authentic world. There was one question in our minds: “How could we disrupt and create a brand-new media unit out of ...