This year’s Cannes Film Festival has barely started and already has been an attention-grabbing affair, from new rules for its red carpets, nerves about potential U.S. tariffs and the return of Tom Cruise.

Exhibitors across the country, including theatre owners in South India, are seeing a renewed interest in Hollywood’s upcoming summer releases, with Mission: Impossible – The Final Reckoning emerging as a key title driving early momentum.

There's little Tom Cruise wouldn't dare to do, and now that includes standing on the top of the UK's biggest cinema screen. The actor was spotted on Sunday afternoon on the roof of London's BFI IMAX building, which was wrapped with images of the upcoming Mission: Impossible – The Final Reckoning.