Hershey, the maker of Reese's Peanut Butter Cups, has informed retailers about an upcoming price increase. The price increase ...

Welcome to the #7 edition of MarTech+ newsletter. Salesforce's Arundhati Bhattacharya emphasises that AI is the most powerful ...

In 1994, online advertising began with the first banner ad and the invention of cookies. Ad networks and search ads emerged ...

Biocon Biologics has appointed Deepali Naair as the global head of brand and corporate communications. Naair, with three ...

VML India, WPP's marketing transformation company, has appointed Dhruv Warrior as its new executive creative director.

AI is transforming marketing by enabling personalized, consistent customer experiences across all digital channels. Experts ...

The Central Consumer Protection Authority (CCPA) has urged e-commerce platforms to conduct self-audits to identify and ...

India's business landscape is shifting as family-run firms see a generational change. Dilip Piramal's VIP Industries sale highlights this trend, with younger heirs pursuing diverse passions beyond ...

Explore the evolution of marketing leadership from traditional tech stacks to trust stacks, focusing on building credibility in a digital landscape where consumer trust is crucial. Learn how CMOs can ...

Before joining Driven Brands, Fitzpatrick held multiple senior leadership positions at Burger King, including executive vice ...

Cereal sales have been declining for years, prompting WK Kellogg's acquisition by Ferrero. This decline is attributed to the ...

Harsh Kapadia, Chief Creative Officer at Grey India, shares how the agency cracked the creative code with Axis Bank’s ...