As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Six leading marketers talk about the importance and role of trust in B2B in 2025, as part of the research for my book on ...

AI marketing has the potential to optimize your strategy, streamline processes and boost ROI. Learn how to boost efficiency ...

Feel like everyone in your organisation tells you how to do your job? Feel like AI is poised to take on your creative and productive usefulness? Sales asking for another white-paper? If this sounds ...

Are you a B2B marketer who struggles to demonstrate how your work drives positive business outcomes? Do you battle to justify investment in marketing? Or perhaps the rest of the business just doesn’t ...

In this week’s episode of the B2B Marketing Podcast, we spoke with The Think Tank about their win for ‘UK B2B agency of the year’ at our 2024 B2B Marketing Awards. We were joined by Liam Bateman, ...

Bill shock is one of the biggest pain points in the telco industry. Customers who receive high bills churn twice as much as other customers. Beside financial implications, it’s the confusion about ...

Building and strengthening trust emerged as a foundational element across B2B thought leadership campaigns, with 65% of entries explicitly citing trust-building as a key objective. This underlying ...

The need for B2B marketing leaders to understand and consider the geopolitical context in these uncertain times was really brought home for me at the Propolis Leaders Forum this year, where we brought ...