Articles written by Premkumar Iyer ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, ...

Rapido has launched a campaign that promises a ride within five minutes during the ongoing IPL season. The ride-sharing ...

Britannia A-Eye turns a smartphone into an intelligent shopping assistant, allowing users to scan their surroundings through ...

Articles written by Manjyot Rait ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...