During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

Sixty-three percent of singles are more likely to say “yes” to someone interested in cooking, per Tinder research.

Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.

Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best ...