In one study, nearly two-thirds of respondents said they're more "likely to continue dating someone with premium vs flimsy TP ...

Executives are more likely to see AI as important to their job than entry-level marketers, Lightricks reports.

The Collective comprises flagship unit The Shipyard and acquired agencies Fahlgren Mortine (PR) and tourism and lifestyle ...

Telehealth company's spot decries medications from others as "priced for profits, not patients," while its own weight-loss ...

New data from Morning Consult shows support for such actions shrinking over time, and being made due to "political calculations." ...

Sandwich chain Subway has called a review for its creative and media assignment in the U.S. Media spending on the account in 2024 is estimated at $325 million by agency research firm COMvergence.

Following tepid growth in October and November, the U.S. ad market had one of its best months of the year in December, propelling total 2024 ad spending up 8.5%. December expanded 13.2%, tying ...

More than a quarter of search queries with eight or more words in the query trigger AI Overviews, and many now have more than one, identifying them as multi-intent queries.

Brands are getting ever more precise at tracking consumer behavior. But this is raising serious ethical concerns, judging by The Data-Ethics Paradox: Reconciling Marketing Personalization With ...

Topping the menu is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich: a chicken breast marinated in tequila, ...

Spotify and Universal Music Group (UMG) have struck a new multi-year deal focused on what the companies are calling “Streaming 2.0,” the “next stage in the evolution of music” rooted in ...