AI bots from OpenAI and others consume massive bandwidth, affecting analytics and server resources for websites worldwide.

Support for TikTok ban drops as Democrats warn Trump's executive actions won't protect platform from April shutdown.

How do zero-click searches change the game for marketers? Does appearing in a SERP have any benefit beyond driving traffic?

While Googlers say Google cares about the web, an ex-Googler said the company sees publisher traffic as a necessary evil.

OpenAI integrates free image generation into GPT-4o, creating context-aware visuals with text capabilities for all users.

YouTube’s updated Shorts view count now captures every play, but this change won't affect earnings or monetization eligibility.

Kevin Gibbons weighs up the pros and cons of selling on marketplaces like Amazon versus your own ecommerce website.

IAB reports that most media companies haven't adopted AI despite positive results. Though half plan implementation by 2026.

Google's Danny Sullivan explains how predictive summaries, grounding links and other factors shape AI Overviews search ...

Anthropic's AI assistant Claude now searches the web, providing current information with source citations for paid US users.

Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week.

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...