The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Differences bubble up between PepsiCo and Coca-Cola on diversity programs - PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity ...

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

Since the 1980s, when the New York Giants implemented the fashion of soaking head coach Bill Parcells to celebrate an important victory, the Gatorade bath at the end of championship games in the ...