The streaming giant hosted its record-breaking boxing match between Jake Paul and Mike Tyson, and its first ever NFL games, in the quarter.

In a historic quarter, Netflix welcomed nearly 19 million new subscribers, fueled by the return of 'Squid Game' and major live sporting events. As the company embraces ad-supported models, its strategic mix of programming and live content is reshaping the streaming landscape.

Streaming giant Netflix have come late to the game in showing live sport but have already made a big impression. The NFL and WWE have delivered large viewership numbers. Netflix has cemented its reputation as a leader in streaming entertainment.

Netflix announced Tuesday it will raise prices on most of its subscription tiers in the US and Canada after the streaming giant reported 19 million new subscribers in the last quarter of 2024.

The streaming giant bet big on its first two NFL games and a boxing match between Mike Tyson and Jake Paul in the fourth quarter

The NFL’s Christmas Day debut on Netflix helped the streaming platform to 8.5% of total TV viewing in December, tying Netflix’s best share set in July 2023, according to new Nielsen Gauge data.

The other tiers of service have seen price hikes before. Netflix last raised the price of its Standard plan in January 2022, upping the monthly cost to $15.49 from $13.99. The company increased the cost of its Premium tier by $2 to $19.99 a month in 2022 and then raised it again in October to $22.99.

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares

In addition, last year’s Chiefs-Bills divisional round playoff game landed 50.4 million viewers. The Athletic’s Richard Deitsch reports that Sunday’s Ravens-Bills game drew around 43 million viewers. Last season, the AFC title between the Chiefs and Ravens, in the early window on CBS, drew 55.5 million viewers.

As part of the streamer's Q4 2024 earnings report, Netflix announced price increases to several plans. Here's what you need to

Netflix co-CEO Ted Sarandos called live sports on the streamer “a really fantastic thing” but said dipping into the NFL, WWE and more “doesn’t really change the underlying economics of full season, big league sports being extremely challenging.”