A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.

Instagram is taking advantage of TikTok’s absence from app stores by offering creators large cash bonuses to exclusively post Reels on the platform, according to a report from The Information. The bonuses reportedly range from $10,

Instagram has made changes in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo.

TikTok has returned for US users after a brief shutdown. If it goes away for good, these rival apps can help you get your fix of short-form video.

Instagram rolls out a new Reels bonus scheme to entice TikTok influencers and get the exclusive on their content.

Drawing on that same article by The Verge, Instagram head honcho, Adam Mosseri, was quoted as saying: ““The vast majority of what is uploaded to Instagram today is vertical”. And as even slightly savvy Instagram users know, portrait-orientation imagery tends to garner the most engagement – something that’s irked photographers in the past.

As TikTok resumes service following its brief ban, fellow social media giant Meta now faces a user boycott amid significant platform changes.

According to a new report from The Information, Instagram is offering creators monthly bonuses ranging from $10,000 to $50,000 for posting their videos on Instagram Reels before posting them on other platforms, including TikTok. Meta did not immediately respond to a request for comment from Mashable.

Instagram on Sunday rolled out Edits, a video-editing product that appeared similar to CapCut, which is owned by TikTok’s parent company, ByteDance.

Creators are reeling from a rapid turn of events this weekend, many questioning the integrity of the platform's future.

Instagram announced a timely update to its video feature Reels this morning, alongside the news that the Supreme Court upheld the law that will ban TikTok