GoPro, Krispy Kreme, Opendoor Technologies and Kohl's have all drawn attention from meme stock traders this week.

Sydney Sweeney fuels memes as American Eagle stock soars A new series of memes on Sydney Sweeney has surfaced on the internet after American Eagle Outfitters joined the latest “meme stock rally ...

American Eagle Outfitters‘ (AEO) stock surged 12% this week, driven by Sydney Sweeney’s ad campaign and 13% short interest, but its fundamentals distinguish it from true meme stocks.

For the retail traders piling in, the investment thesis is simple: They think Sweeney is hot. "I'm going in too, it's a meme world now. 🌎🔥," another Redditor commented.