Bad Bunny nearly bares it all as he stars in Calvin Klein’s campaign for their new seamless Icon Cotton Stretch underwear, launching on March 18.

Yesterday (March 17), Calvin Klein unveiled their latest underwear campaign starring Bad Bunny. The multiple Grammy Award-winning recording artist is no stranger to sharing thirst traps online. Still, his Calvin Klein unlocked an entirely new level of lust among his fan base.

The global superstar's campaign was shot by legendary photographer Mario Sorrenti in his homeland: "Getting to shoot it in Puerto Rico made it that much more special and genuine."