The Puerto Rican superstar showcases his bold confidence in the brand's newest campaign published on social media.

The global superstar's campaign was shot by legendary photographer Mario Sorrenti in his homeland: "Getting to shoot it in Puerto Rico made it that much more special and genuine."

I had a whole routine focused on my physique and getting into the best shape for this campaign,” the singer tells GQ in an exclusive interview. Plus, we’ve got photos.