"We now have new generations of beauty fans who are first getting introduced to the brand via body lotion, which is an interesting evolution and pivot for us as a brand," said Kang. Today ...

Though the name is the same, Kit’s new range is all about getting back to basics with skincare, rather than being a catch-all brand for skincare, body care and make-up. “Skin is about so much more ...

But being perceived as an ethical brand over five decades is not easy. A selling point which once made The Body Shop stand out can lose its sparkle when it does not evolve in line with changing market ...