Though core brand design elements never change from audience to audience, there is flexibility with extended design elements such as photography and iconography. The audience engagement spectrum ...

The content frame is a graphic hallmark of the “On to Something” brand execution. With the frame we highlight and focus viewers’ attention on the moment of discovery and understanding. Closed Content ...

The elements of brand personality are considered intangible. Hi, I’m a Mac. And I’m a PC. — Apple 2006 Those of you who are smiling knowingly likely recognize this quote as the opening to a ...

All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable. Our graphic elements Our brand has a ...

In this example, note how the radial design and the title “UB Solar” in bold type are kept separate from one another. These graphic elements are part of the overall design of the infographic and don’t ...

Whether you're launching a new business, working with a new agency, or just contemplating a re-design, the first step is deciding what message your graphic content should convey. Your brand needs ...

Learn how to use your header, footer, font, colors, URLs and more to make our web brand consistent, predictable and user-friendly. Web Brand Standards. Use the web brand identity standards on all ...

Keep your imaging and brand voice consistent across platforms, design your website so that it’s easy to navigate, and add accessibility features to make it usable for all. - Evan Nison , NisonCo 5.

This was then simplified down into five key design principles, which are: design for your audience, build from its system-in-play, tell stories, be playful and optimistic, plus keep it simple.