For business leaders looking to make a lasting impact, BET's blueprint offers a proven path: Understand your community deeply ...

How to build a brand community. Businesses that want to build a brand community must establish a clear brand voice and cohesive brand design. It’s also crucial to develop customer personas and ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company ...

How to use gamification to grow your community. Before you get started, it's important to recognize that for gamification to work, it must meet a member need.

Brands can use networking events to engage with their community, discuss exciting updates, gain feedback, stay connected, and most importantly, build trust. Overall, authentic engagement can lead ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Sunsilk tried with Gang of Girls, but not too many India brands have cracked the community code. Not sure how many are consciously trying. So, 3 takeaways: Together is stronger.