GamingWireFLOKI, the people-powered crypto brand, is set to launch its highly anticipated blockchain game, Valhalla, on mainnet today, June 30th, 2025. Backed by over a multi-million dollar treasury, ...

As several local businesses are gearing up to be vendors at this year's fest, others are calling ESSENCE out for getting the ...

Thoughtful "freebies" can deepen loyalty with your best customers—the key is to make rewards feel personal, purposeful and tied to the value your brand already delivers.

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and leveraging education.

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars! The rankings were determined through an ...

Signs of squalor are everywhere: inmates sleeping on floors, rotting food, piles of trash, inoperable toilets, broken pipes, ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

Education isn’t a content trend—it’s a business advantage. It builds trust, drives long-term loyalty and increasingly ...

In the wake of Donald Trump’s attacks on DEI and trans Americans, major corporations have pulled out of Pride and Juneteenth.

Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.

For business leaders looking to make a lasting impact, BET's blueprint offers a proven path: Understand your community deeply ...