As several local businesses are gearing up to be vendors at this year's fest, others are calling ESSENCE out for getting the ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and leveraging education.

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars! The rankings were determined through an ...

Signs of squalor are everywhere: inmates sleeping on floors, rotting food, piles of trash, inoperable toilets, broken pipes, ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

In the wake of Donald Trump’s attacks on DEI and trans Americans, major corporations have pulled out of Pride and Juneteenth.

Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.

For business leaders looking to make a lasting impact, BET's blueprint offers a proven path: Understand your community deeply ...

When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to.

It’s a brand’s responsibility to create honest reflections of their values in campaigns so that those buying into it can do so with their eyes wide ...

Airbnb demonstrates this strategy by fostering a brand community centred on sharing unique travel experiences. By encouraging guests to exchange stories and reviews, Airbnb cultivates a sense of ...