For business leaders looking to make a lasting impact, BET's blueprint offers a proven path: Understand your community deeply ...

How to build a brand community. Businesses that want to build a brand community must establish a clear brand voice and cohesive brand design. It’s also crucial to develop customer personas and ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company ...

How to use gamification to grow your community. Before you get started, it's important to recognize that for gamification to work, it must meet a member need.

Brands can use networking events to engage with their community, discuss exciting updates, gain feedback, stay connected, and most importantly, build trust. Overall, authentic engagement can lead ...

Zach Kitschke, Canva's CMO, discusses the Canva Create event and the brand's plan to show up in a local way across the world.