Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

BEN is built on a security-first AI model, ensuring businesses maintain full control over their data while safeguarding ...

While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement ...

Hover Group™ is thrilled to announce the launch of BRMG Experiential—a bold new division within Black Rock Marketing Group ...

Echoes by 9mobile was borne out of the brand’s commitment to celebrating Nigeria’s diverse history, myths, and true events.

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at ...

In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play ...

There is no magical roadmap to success for celebrity brands and there is certainly no “one size fits all” model.

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million ...

In the last few years, generative AI has redefined product design and marketing for businesses looking to stay ahead. In fact ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?