Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

BEN is built on a security-first AI model, ensuring businesses maintain full control over their data while safeguarding ...

Hover Group™ is thrilled to announce the launch of BRMG Experiential—a bold new division within Black Rock Marketing Group ...

While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement ...

Echoes by 9mobile was borne out of the brand’s commitment to celebrating Nigeria’s diverse history, myths, and true events.

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play ...

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million ...

Nigeria, continues to push the boundaries of innovation with the introduction of Echoes, its AI-driven storytelling platform ...

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at ...

In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle ...

There is no magical roadmap to success for celebrity brands and there is certainly no “one size fits all” model.

In the last few years, generative AI has redefined product design and marketing for businesses looking to stay ahead. In fact ...