Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

BEN is built on a security-first AI model, ensuring businesses maintain full control over their data while safeguarding ...

As part of this expansion, industry veteran Dack Heslop joins the BRMG family, bringing his deep expertise and established ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play ...

Echoes by 9mobile was borne out of the brand’s commitment to celebrating Nigeria’s diverse history, myths, and true events. Through this initiative, the company seeks to educate, engage, and spark ...

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million ...

Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign combined digital virality with real-world activations, turning 5G ...

There is no magical roadmap to success for celebrity brands and there is certainly no “one size fits all” model.

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

In the last few years, generative AI has redefined product design and marketing for businesses looking to stay ahead. In fact ...

The awards night was co-presented by KRBL India and co-powered by brands like MAAZA, Colgate, and Garnier, with Birla Opus ...

In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle ...