Movie-going teens in 1985 catching the summer blockbuster Back to the Future walked out of theaters sure of two things: the possibility of time travel and the coolness of Calvin Klein underwear.

In August 2023, the brand went viral with its Jungkook campaign for Calvin Klein Jeans, which earned $13.4 million in MIV in 48 hours. In January 2024, the fashion retailer triumphed again with ...