Must-have accessories include custom-made sashes, personalized hand fans, and cowboy hats and boots. Denim, especially Levi's, is expected to be a prominent fashion choice at the concerts.

Beyoncé's "Cowboy Carter" tour has boosted interest in Western fashion, particularly cowboy hats. Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats.

One Beyoncé fan and Black business owner says she hopes fans start to incorporate her cowboy hats into their everyday wardrobes. Chicago native and die-hard Beyoncé fan Mercedes Matz launched ...