Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

If artificial intelligence (AI) is the engine driving technological innovation in this modern age, data is the fuel that keeps it running.

As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the data & business process ...