The rapper's lifestyle brand October's Very Own partnered with six college basketball teams on a limited edition collection, ...

No matter where you stand on the Drake vs. Kendrick beef, this partnership is a major win for South Carolina. OVO is a powerhouse brand, and this deal is sure to bring in a significant amount of ...

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

Kendrick Lamar’s music outlasts Drake’s in cultural impact, chart dominance, and legacy. Here’s why his influence is built ...

OVO Sound, the label founded by Drake, Noah “40” Shebib ... “Our label is a brand and a platform, and each artist contributes to its success. When attention is on the brand, it elevates ...

The Oscars joke of course references Kendrick Lamar performing "Not Like Us" at the 2025 Super Bowl halftime show on Feb. 9. While Kendrick censored his "certified pedophile" lyric, everyone in ...

PND croons about a lover who never makes the effort, while Drake slides in with a verse so brutally honest, it stings. It’s the ultimate situationship anthem, and in true OVO fashion ...

Air Drake is far from a typical private jet. Unlike smaller Gulfstream or Bombardier models favored by other celebrities, the ...