Korean beauty brands thrive through innovative marketing, outsourcing, and targeting budget-conscious consumers amid changing industry dynamics.

HIGH street store Superdrug has launched a brand new concept in Glasgow – and skincare fans are going to love it. The ...

Amid a turbulent year of tariffs, price hikes and mixed financial performance, consumer spending tightened. Which brands are ...

Straying away from the buzzy brand moves of last year, innovation dollars are being pulled back. What next? Securing pay-off ...

Syrup nails are the latest K-beauty trend to create a buzz. Here, expert manicurists break down the trend and offer ...

An ESSENCE beauty editor found a tinted mineral sunscreen that shockingly works for darker skin tones (no white cast).

Explore the top five Korean lip gloss brands perfect for dark lips. From hydrating formulas to vibrant tints, find K-beauty ...

I've tested the best Korean beauty facial sunscreens - some of which have gone viral on TikTok - so that you don't have to, ...

K-beauty is having a real moment, and it's now easy buy here in the UK. I tried out five lightweight Korean face SPFs, ...

“It was the rebirth of K-beauty,” said Wendy Liebmann, founder of consulting firm WSL Strategic Retail, reflecting on the ...

The Heartleaf range is one of Anua’s iconic staples, and this product in particular is one of the brand’s bestselling items.

In April, Trump announced a 25% tariff on U.S. imports from South Korea as part of his broader “Liberation Day” trade package ...