Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.

More from Variety Barbie Celebrates 45th Anniversary of First Black Doll With Limited-Edition Collectible ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the ...

Lego Mexico's Facebook page appears to have prematurely shared a teaser confirming Pokemon is finally about to get its first ...

A brief teaser video features yellow Lego bricks coming together to form the iconic Pikachu tail. Read more at ...

The LEGO Group announced on March 18 it has collaborated with The Pokemon Company International to launch a Pokemon-themed ...

LEGO and The Pokemon Company have officially announced a collaboration, with new sets coming out at some point in 2026.