While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy ...

The "From America, For America" campaign that offers what is known as "A Plan" pricing is expected to run through June 2.

Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the ...

With Trump's tariffs potentially adding thousands of dollars to the price of a new car, will Ford's latest promo lure people ...

Ford's A Plan typically allows employees to pay less than the dealer invoice price ... pricing usually amounts to $1,300 off a $28,700 Maverick, $3,500 off a $48,200 Explorer and $6,800 off ...

It applies to Ford and Lincoln vehicles and offers savings of roughly $2,000 to $10,000 per vehicle from the manufacturer's suggested retail price, putting the cost below dealer invoice.