Less can be more when it comes to fabric softener, otherwise your linen will pay the price. ... You could also try this Gain Fabric Softener from Amazon, priced at $16.29.

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

Laundry product prices expected to jump in February: Here’s where you can stock up on Tide, Gain and more online. ... Gain Fabric Softener, Original Scent, 164 Fluid Ounce, 190 Loads; ...