Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying.

Google has detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...