The proliferation of storytelling by and on behalf of brands can serve many purposes.  One more powerful purpose among them is the ability to communicate brand values and social impact. At the ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Anthropic Chief Executive Officer Dario Amodei said that his AI startup is racing to secure the computing power needed to meet demand for its generative AI chatbot Claude. “The surge in demand ...

AI Action Summit calls for human-centric approach; sets priorities for "ethical, accessible, sustainable" Artificial Intelligence ...

Scientists at deCODE genetics have unveiled a groundbreaking map of human DNA mixing during reproduction, offering insights into genetic diversity, health, and fertility. Credit: SciTechDaily.com ...

What you should know: By 3D printing these irons, Cobra designers could reposition weight and engineer an iron that looks like it belongs in a tour player’s bag, but the 3D Printed Tour has more ...

Your news feature ‘How close is AI to human-level intelligence?’ (Nature 636, 22–25; 2024) describes three abilities that artificial-intelligence tools called large language models (LLMs ...

Cobra was first to market with 3D-printed irons with the groundbreaking LIMIT3D irons last spring. But, as the name implied, the irons were only available in a limited run. Now, the company is ...

In Game Improvement irons, the most innovative clubs feature tungsten to enhance forgiveness and produce a higher launch. Snazzy medallion badges don’t just look pretty but help dampen the sound.

The leading Game Improvement irons provide much-needed forgiveness on shots hit off-center. Here is how 32 player-testers evaluated clubs in this category based on Performance, Look/Sound/Feel and ...