Online video and podcast revenue surged in 2024 with the strongest gains since 2021. But for ad-supported streaming music, ...

Advertisers poured a recording-breaking amount of money into U.S. digital media last year. In total, brands spent $258.6 billion on online ads in 2024, up 15% compared to 2023, according to a new ...

The arrival of marketing campaigns generated entirely by artificial intelligence is inevitable, consultants say.

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

The shift from relevance to attractiveness is more than a technological upgrade; it’s a fundamental transformation in how retailers connect with their customers. Those who embrace this shift will not ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Winners in the online sales categories of The Nationals sales and marketing awards share the best practices that keep them at ...

With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...