The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Korean beauty is ... soft lip shades and minimal contouring.

We’ve compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

Ear fillers are the latest tweak taking off in South Korea’s beauty scene, where even ears are getting sculpted for the ...

She explained: “Having thin lips used to be the Korean beauty standard. But, today, plump or heart-shaped lips are considered attractive. When we look at older pictures of Korean make-up ...

If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I consulted experts (including my Korean friends), consumed countless (too many ...

Every year, Korean beauty brands like Innisfree and Dr Jart+ (and their respective sunscreens) take center stage, claiming their title as one the many “it girls” of the sunny season.

Just a decade ago, Korean beauty products were rarely seen on American store shelves. Now the United States imports $1.7 billion worth of cosmetics products from South Korea, according to 2024 ...

South Korean makeup and skincare brands may have dethroned France as Japan’s top cosmetics importer for the first time in ...

Listen to more stories on the Noa app. When Korean skin care arrived in the United States several years ago, it became the stuff of legend among beauty enthusiasts. They raved about the sunscreen ...

Learn more We all go to Sephora for anything related to skin care and makeup — it's like the Amazon of beauty. The beauty mecca has sold South Korean beauty ... Innisfree My Lip Balm This ...

Fuller lips without Botox – it's a subject that beauty aficionados on TikTok have been talking about for several months now. In the quest for natural solutions that give results similar to those ...

In particular, international fans are furious, once again starting the conversation about the toxic beauty standards in the Korean entertainment industry. According to reporter Kim Min Hwa of ...