Ben & Jerry's said its parent, Unilever, decided to oust the ice cream maker's chief executive, Dave Stever, escalating a ...

Magnum has introduced a brand-new vegan ice cream recipe for its vegan range, including Magnum Vegan Almond. The soy recipe ...

Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the ...

Motorists tuning into Heart via DAB radio have their listening interrupted by the brand's 'crack' when they pass digital ...

Magnum has reformulated its vegan ice cream range with a “velvety soy protein-based recipe”. Rolling out across Vegan Classic, Vegan Almond and Blueberry Cookie sticks, it replaces Magnum’s former pea ...

Ben Cohen and Jerry Greenfield, founders of popular ice cream brand Ben and Jerry's, are reportedly looking to reclaim their ...

Unilever has announced the appointment of Irina Urechean as the new General Manager of its Ice Cream Division for Romania and Moldova, effective January 2025. In her new role, Urechean will be ...

Magnum is pushing the boundaries of multisensory advertising with its latest campaign, ‘Nothing Cracks Like a Magnum’, using ...

WHILE fashion weeks are for showcasing collections, designers also love to shock – with models wearing as little of their ...

The US is the biggest market for Unilever’s ice cream brands, which also include Breyers and Magnum. Cohen and Greenfield, who started their Burlington, Vermont-based company in 1978 ...