Ben & Jerry’s Accuses Unilever of Firing Its C.E.O. for Political Reasons
Ben & Jerry’s said in a court filing that its parent company had ousted its chief executive, David Stever, without approval ...
I'm calling it, Magnum just made the best sonic ad ever
Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the ...
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Magnum makes some noise with its new campaign
Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound ...
The Manila Times on MSN7h
Ben & Jerry’s says parent Unilever decided to oust ice cream maker’s CEO over political stance
NEW YORK] Ben & Jerry’s said its parent Unilever decided to oust the ice cream maker’s chief executive Dave Stever escalating ...
Talking Retail13d
Magnum relaunches vegan ice cream with new recipe
Magnum has introduced a brand-new vegan ice cream recipe for its vegan range, including Magnum Vegan Almond. The soy recipe ...
Marketing-Interactive15d
Ben & Jerry's founders reportedly seek sweet deal to buy back brand from Unilever
Ben Cohen and Jerry Greenfield, founders of popular ice cream brand Ben and Jerry's, are reportedly looking to reclaim their ...
Magnum billboard ads make ‘crack’ sound on radios of passing motorists
Motorists tuning into Heart via DAB radio have their listening interrupted by the brand's 'crack' when they pass digital ...