Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

Los Angeles Lakers star LeBron James joined the Mattel and Barbie family after a new Ken doll dropped in his likeness.

Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

Through his 22-year career in the NBA, Los Angeles Lakers star LeBron James has established himself as a leader and role ...

LeBron James Honoured With His Own Ken Doll. LeBron James has been immortalised with his very own Ken doll - making him the first male professional athlete to be honoured by Mattel and its Barbie ...

Pet owners are using ChatGPT to turn their pets into humans, evolving the concept of four-legged friends to a whole new level ...

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...